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Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
 

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World Tech Round Up - Thursday Jan. 11, 2007 E-mail

Written by Ken Rutkowski, on 12-01-2007 00:38

Final Days of CES
iPhone Law Suites
Hot New Cars from The Auto Show
Where the New Front for Content Is
What's in Store for NATPE

Host: Ken Rutkowski / Thom Kozik / Seth Shapiro / Grayson Brulte

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